Welcome to The #2013Trendees!
Here at Trending Buffalo, we spend an unhealthy amount of time judging others’ use of social media. We figured it was time to let the rest of Buffalo in on the fun to help us to honor the people and organizations that are doing it right.
We collected more than 4,000 votes in 34 categories over a 4-day period.
And the winners are….
How awesome does it feel to see your sign go up? More than I thought it could… twitter.com/lake_effect_ic…
— Lk. Effect Ice Cream (@lake_effect_ic) May 21, 2013
This was one of the closest #2013Trendees categories with many deserving winners. If you want to know how to use social media to build your business, the food industry is where to look. Props to the people behind Lake Effect Artisan Ice Cream’s social media presence who clearly know what they’re doing. Other top vote-getters included, of course, the food trucks (@WheresLloyd, @RoamingBuffalo1, @TheBMFT) as well as the Amherst Ale House and Swirls Cupcakes in East Aurora.
Coming to see us tomorrow? You’ve got plenty of options to do so! ow.ly/lkXpu
— Community Beer Works (@communitybeer) May 24, 2013
Finding a way for a retail brand to meaningfully connect with people on social media can be a challenge. I mean, who really wants to go out of their way to talk with people that are trying to sell you stuff? A few local businesses have met that challenge and been able to leverage social media to create a significant competitive advantage. The #2013Trendee winner is Community Beer Works. Other top vote-getters included Store716.com (a close second), Kegworks, Northtown Auto, and Artisan Kitchens and Baths.
We are open EVERY NIGHT, including tonight on Memorial Day! Attend on a weeknight when attendance is typically much lighter!#drivein
— Transit Drive-in (@TransitDriveIn) May 27, 2013
Who said the drive-in was dead? The Transit Drive-in is alive and well thanks in part to their smart use of social media connecting daily with nearly 25,000 potential customers through Facebook and Twitter. Other top vote-getters include Canalside, Helium Comedy Club, and After Dark Entertainment.
@ryanrlavoie Hi Ryan! Can you please provide us with the UPC # from the product you are referring to?
— Wegmans Food Markets (@Wegmans) May 30, 2013
Wegmans has long been known for creating excellent in-store experiences for customers and has been able to effectively translate that experience to their social media channels. (We know Wegmans is based in Rochester… we don’t care). The other top vote-getter, New Era Cap.
Did you know? The Ride For Roswell uses 2,000 volunteers each year to make Ride weekend happen! Sign up now rideforroswell.com/volunteer-home
— Ride For Roswell (@RideForRoswell) May 23, 2013
There are lots of good organizations in Buffalo with great stories to tell, but some do it better than others on social media. Ride for Roswell comes out on top here by enabling and encouraging riders to activate their own social networks to drive donations. Other top vote getters include Camp Good Days, The Bills Mafia, Buffalo First, and UNYTS.
#2013Trendees still to be awarded
Best use of social media by a local sports team/organization
Best use of social media by a local media outlet
Best use of social media by a local political figure
Best use of social media by a local artist/comedian/musician
Best local Tumblr
Best local Pinterest user
Best local Youtube channel
Best local Intsagram feed
Best local sports blog
Best local personal blog
Best local general interest blog
Buffalo Twitter – Most interesting
Buffalo Twitter – Most humorous
Buffalo Twitter – Most Likable
Buffalo Twitter – Most Hateable
Buffalo Twitter – Most Depressing
Buffalo Twitter – Most Informative
Buffalo Twitter – Most Chatty
Buffalo Twitter – Most Annoying Topic
Buffalo Twitter – Best Celebrity
Buffalo Twitter – Best Blogger
Buffalo Twitter – Best Media Member
Buffalo Twitter – Best Parody
Buffalo Twitter – Best Troll
Buffalo Twitter – Best Creeper
Buffalo Twitter – Best Profile Pic
Buffalo Twitter – Best Hashtag
Buffalo Twitter – Best Feud
Person you’d most like to see start tweeting
Person you’d most like to see stop tweeting