May I make a small addendum to #1? Or maybe slip this in with the Amerks' professionalism.
Alex's original email was awesome. Just awesome. He was more professional and constructive in that than most people would have been. He went out of his way to take an approach that did not rub the Amerks' nose in it, nor did he make an attempt to embarrass or shame them. It was extremely well worded and opened up communication, rather than closing it off.
Thank you guys for giving his work some spotlight.